Chapter 11: Building a Digital Audience for News Analyzing what you publish, making sure you know what you’re readers like and don’t like will help to build your audience, as well as using engaging tags and of course good writing. Make your content new, relevant, and easily accessible to new audiences. Some fundamentals for building […]

Chapter 10 Managing News as a Conversation I think it’s pretty interesting how we’ve transitioned into this era where consumers no longer want their news to just be spoon-fed to them and then that’s it. People want to be a part of their news, they want to respond, provide rebuttals and criticism. Journalists now-a-days have […]