Chapter 11: Building a Digital Audience for News

Analyzing what you publish, making sure you know what you’re readers like and don’t like will help to build your audience, as well as using engaging tags and of course good writing. Make your content new, relevant, and easily accessible to new audiences.

Some fundamentals for building an online audience:

• Track your content
• Web analytics
• Search engine optimization
• Effective headline writing for the Web
• Distribution through social media

Writing effective web headlines that will catch the reader’s eye amongst all the junk on the internet will be a big help to building your audience as well as making sure that you are targeting specific channels (i.e. Faceobok, Twitter, Flickr, Youtube, etc.).